The first batch of a brand new London dry gin by Marco Pierre White has been launched.

Called Mr White’s, the initial release of the new spirit, which comes in 70cl bottles, became available to pre-order from 12 June – World Gin Day.

Master distiller Dai Wakely from Cygnet Distillery has worked closely with Marco to get the balance of flavours just right. A juniper led gin, botanicals include hand-peeled orange, lemon verbena and fresh lavender.

Simple and well done, Mr White’s supports the idea of craft and tradition but in a more modern manner.

Commenting on the launch Marco said: “I distinctly remember the captivating smell of the juniper berries being distilled at Booth’s Gin distillery on Wandsworth Bridge, as I made my way to and from Harveys on Wandsworth common, London. The smell takes me back to memorable moments from my days spent back in the capital all those years ago. 

“And at a time when more than ever people are interested in the provenance and authenticity of what they are drinking is precisely what this new gin is all about.”