Marco Pierre White Restaurants has ended the first month of 2025 on a high having enjoyed one of its most successful ever Januarys.

Sales across the franchise group, which is owned and managed by Black and White Hospitality, were up 20 per cent in comparison to January 2024 giving it a solid foundation to kick on for the rest of the year.

Nick Taplin, chairman and CEO said: “This is great news for all our franchise partners which have seen an increase in January covers.

“Our primary objective is to make our partners’ restaurants the most attractive in their respective geographic area. Thanks to a clear strategy, a fresh focus on guest experience and leaning in to dining trends, helps our venues stand out.

“We’ll now look to maintain this positive start to the New Year with the launch of the new Spring menu and promotional collaborations with our suppliers.”

Robyn Lee, marketing director added: “The whole team work incredibly hard to ensure guest experience is at the top of our strategy. Combining this approach with excellent offers that give just the right balance of value and ‘wow factor’ means we can maintain our place as market leaders.

“Utilising brand partnerships, creative marketing and strategy that cuts through to the guest is always top of mind and to see results like this for traditionally the quietest and hardest month of the year, is really something that the entire team are proud of.”

For franchise opportunities with Marco Pierre White Restaurants please contact via https://www.blackandwhitehospitality.com/ and to keep up to date with current news please visit https://www.mpwrestaurants.co.uk